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Why People Pick a Church

July 7, 2009 by

Here’s an oldie but a goodie: Over at Church Relevance Kent Shaffer answered a question about why people pick a church. He shares the results of three different studies, but across the board it seems that theology, ministry and fellowship are the big three that bring people in and keep them coming.

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Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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One Response to “Why People Pick a Church”

  • Sheila
    August 11, 2009

    It would be interesting to see who are the people who are coming. It seems to me that theology is more likely to be a matter for Christians choosing a church, ministry maybe 50-50 and fellowship maybe 50-50 or higher for non-christians. I couldn’t find the original article unfortunately…



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