We’ve got this church building, worth a shade over a million dollars, and it’s almost completely paid off.
For many churches, this would be time to start dreaming of stuffing the pews with dollar bills or adding a doctorate program to their Sunday school repertoire. Perhaps the long-needed upgrade from burlap sacks to purple, velvet regalia for the choir?
But for one church in my home town of Fayetteville, Ga., it was the perfect time to cash in for the sake of the community. They’re selling their building to focus on people. Carlos Whitaker covers the story.
They’ve decided to take those million dollars in equity and re-invest them, not in their building or furnishings, but in their people–and their people’s people. That money is going back into the community to help those who are struggling.
Sure, their site violates plenty of Tony Morgan’s 10 ways to keep him from visiting your church, but it’s a pretty great way to make me visit your church when you decide to sell all you have and give it away.
Way beyond slick web sites and pimped-out graphics, this type of stuff puts the church back in church marketing.