A recent U.S. World News & Report article we already covered included a quote I’d glossed over. It comes from the director of communications for the Episcopal Church, Anne Rudig, and is a sentiment I’d guess a lot of us share:
“I’m an evangelist, too.”
It’s a simple and powerful statement that church marketing is evangelism.
It reminds me of the first chapter of Meredith Gould’s The Word Made Fresh: Communicating Church and Faith Today, which argues that church communication is ministry.
What we do is not just some business skill for the church. The work you do is not mere work. It is a vital ministry of the church, seeking and saving the lost. We marketers and communicators, designers and editors, volunteers and assistants–we are evangelists.