You can’t be the urban church and the rural church.
You can’t be the men-friendly church and the women-friendly church.
You can’t be the advocate and the antagonist.
You can’t be the funny preacher and the serious preacher.
You can’t be the one-site church and the many-locations church.
You can’t be the Lutheran church and the Baptist church.
You can’t be the hipster church and the church for people who need hips.
Well, you could attempt to be all these things at once, but it won’t work.
And be the best in your community at it.
You can do other things too, but they must support your primary cause, not compete with it.