Recently, Kem Meyer mentioned an article from Chief Marketer entitled 7 Marketing Myths CMOs (and Their Bosses) Gotta Stop Buying.
I think myth numbers five and six hit the closest to home for churches:
Myth #5 – “I don’t care what it takes, just get it done!”
Myth #6 – “We can’t spare a dime to invest in research.”
All too often, we get so connected with an idea (a song, a service type, a TV show, etc.) that we’ll stop at nothing to make it a reality. I think the church loses a lot of resources this way, and it’s a fine line we have to walk.
And how many times have churches overlooked the value of research? Polls, surveys and research take a back-seat because of their up-front cost, in spite of their long-term benefits.
Make sure to read the full article for even more myths.