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Lessons from Stale Lake

June 3, 2009 by

This video created by Eagle Brook Church in Minnesota watches like a laundry list of church communication screw-ups.

The video, entitled A Visit to Stale Lake, positions itself to poke fun at churches using stale communication tactics–think flannel boards and 80s sound effects. But it doesn’t stop there. If your church uses only mainstream Christian worship music, has a worship leader with too-styled hair, looks to “go green” or has an Apple-fixation, then you’re going to get roasted as well.

All in all, it’s a great way to remind the church to stop being obsessed with cool and start communicating the gospel clearly.

Post By:

Joshua Cody


Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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4 Responses to “Lessons from Stale Lake”

  • b/
    June 3, 2009

    it seems ironic to me.
    It appears as though one of the latest “cool” things to do is to spend huge amounts of time making a video that makes fun of only doing “cool”/”trendy” things.


  • Rick Wilson
    June 3, 2009

    One of the biggest mistakes we can make is to equate “cool and trendy” with the massive culture shift going on on sites like Twitter and Facebook. The web is now a multi-dimensional, integrated marketing level playing field that can empower those who have been marginalized. We have for too long marginalized ourselves – that’s got to stop!


  • b/
    June 3, 2009

    Hey Rick, you want to expound on that further?


  • Mike
    June 4, 2009

    Josh, thanks for the shout out.



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