I understand denominations needing to differentiate themselves and explain who they are. Our own Brad Abare is the communications director for Foursquare and we can blame him for “We Are Foursquare.”
Maybe it’s the denominational hopscotch I’ve played throughout my life, but a denomination doesn’t define my identity. I’m a Christian, first and foremost. The denominational distinctives are a secondary (or tertiary) concern. Frankly, I think an emphasis on our doctrinal differences only serves to divide us when we should instead find reasons to be united.
It reminds me of the days back in high school when I traveled around to churches in the metro Detroit area putting on yo-yo shows with a good friend of mine (Yes, yo-yo shows. Want photographic proof?). After the shows people would often ask what we were–Baptist, Methodist, Lutheran? A bit confused at first, we always responded that we were Christians. Only grudgingly did we reveal that we attended a Baptist church, not out of embarrassment for the Baptist roots, but because we didn’t identify as Baptists. Being Baptist didn’t matter. We were Christians.
Maybe these “I am/We are” campaigns help. But I’m not so sure. I want to see people become Christians, not Episcopalians, Baptists, Catholics or whatever you call members of the Foursquare Church (Foursquaries? Foursquarites? Foursquares?).