Media Salt has a great article, whose title I shamelessly stole here, focusing on what your church can look like on the web.
Their basic idea? If you’re still struggling to make all sorts of information (photos, videos, sermons, etc.) available on your site, you’re already a step behind the curve. You need to be making your content available in ways that are even more convenient than your own site.
Although it’s a bit disheartening to advocate a step forward when so many churches are still three steps back, I think it’s a testament to how helpful it could be to have someone actually in charge of managing your church’s online presence.
Make sure to check out the entire article at Media Salt.