Somewhere along the way down this road of the church in America, we picked up some buzzwords. Then, those buzzwords picked up some baggage. Things started one way, but they turned into a whole different monster. I’m thinking of two words in particular, and we’ll take a quick look at them.
Relevant became an excuse to borrow ideas wholesale and call them your own. And Extraordinary became an excuse to push the envelope and go one step further than anyone before.
We ended up with church copycats, church campuses that rival the Vatican and churches who focus more on their laser light show than the great commission.
The Swerve blog recently explored this same subject, and they’re looking for you to chime in on how to undo some of what has been done.
I think the example of one church is a great reminder of how to take those words–relevant and extraordinary–and live them to the fullest. We’ll take a look at their story as well as these two words, and we’ll take a look at the press that ensues.
Grace Episcopal Church recently got behind two regular church visitors and supported them financially as the two looked to join hands in marriage. The catch? Dante White and Nhiahni Chestnut were homeless and never dreamed they could afford a wedding.
Members of the church pitched in with various gifts and talents–a florist, a decorator, a baker, the pastor and more. They ended up with the wedding of their dreams and a two-night honeymoon.
They took something even more relevant than top 40 music and the latest design trends. They did something even more extraordinary than an edgy series on sex or a super-loud Sunday opener.
They still received national press coverage for their efforts and their story was a huge hit.
So what’s the moral of this story? There is more than one way to be relevant and extraordinary. If you’re struggling with keeping up-to-date with marketing and services, consider this your permission to pursue new methods of extraordinary relevance. Marketing can be simple and universal instead of complex and specialized, and it can work just as well.