Recently, Seth Godin lauded the advantages of YouTube over traditional advertising. (We assume he was motivated to write this after seeing our poll question this week. Thanks, Seth!) And it seems like the new measure of success these days is YouTube views. All this online video got us to wondering just how much churches have hopped on the bandwagon of “viral videos.”
There are still 41% of you who would prefer the lead story in a local or regional newspaper about your church over a YouTube hit.
But a whopping 59% of you would prefer tons and tons of views on a YouTube video done by your church.
You have to ask yourself questions of target audience, end goals and, in these days, whether you’re all right with people being a part of your church only online. All in all, these were some surprising findings. Let’s just hope your YouTube aspirations don’t end up like this.
This week we’re asking if your church has an emergency plan to deal with tragic situations.