Your church doesn’t have to lead the entire country of Cambodia to Christ. I’d like to go ahead and extend you that permission. Perhaps your church doesn’t have the money to make it to Cambodia, or maybe you just have a strong aversion to the jungle. There is some good news, though. You can stay near your church and be who you are, and God can use it in huge ways.
At least that’s what happened with one church in Texas. They had some people who wanted to make a difference and were good farmers, so they put two and two together. They used the old give a man a fish versus teaching a man to fish anecdote, and they decided to teach a town to farm.
Some farmers looking to help left Brownsville for Castilla Brito, and they taught them to raise sheep in addition to their subsistence farming. The Brownsville farmers had this to say, “Now the goal is to help them be good, profitable raisers of sheep…We pass our knowledge to them, and they can teach others in their village. They then have a ministry to help others.”
The lesson here? You don’t have to have a giant marketing budget or plans to save the entire world. Great marketing starts with doing what you do for the good of God and those around you.