I love wild-goose-chaser and National Community Church pastor Mark Batterson’s blog entry this morning: Church is a Tag-Team Sport. It’s a good reminder of the powerful word of mouth, person to person spread of Christianity that has been so effective over 2,000 years.
The best form of advertising always has been and always will be word of mouth. … We believe that church is a tag-team sport. When NCCers walk in they tag our worship team and creative team and teaching team and say, “Go for it.” When NCCers walk out we tag them and say, “Go for it.”
Tag. You’re in.
Rod Arnold
March 10, 2009
Great point. And the cool thing is that now social networking tools like Twitter and Facebook amplify the impact of WOM. When a single person has a great experience in church, hundreds or thousands of people find out about it almost instantaneously.