Marketing guru Seth Godin asks the question “Is Marketing Evil?” in one of his latest posts. Seth starts by saying that marketing, done well (aka that doesn’t suck), will:
1. Tell a story that spreads.
2. Influence people.
3. Change actions.
Oh yeah, I’m definitely on board with that.
“Marketing is powerful when it sells a product to someone who discovers more joy or more productivity because he bought it. Marketing is magic when it elects someone who changes the community for the better.”
Those who think the church should never be involved in marketing by saying we aren’t “selling” a product etc. should let that sentence marinate. While I understand the word “sell” is tough to swallow isn’t selling about consuming and don’t we want people to consume the Word and who Christ is? Once we get past that little word and look at the outcome–wow.
So when does Seth think marketing is Evil? Read for yourself.