Everyone talks about the allure of online video. But can it be useful for anything besides Super Bowl commercials and amateur video of a man getting hit in the groin with a football? Absolutely. Just ask a New Orleans restaurant that paid $1,000 for a 1-minute online spot that brought in 300 new customers in the first month. That’s online video that works.
The restaurant turned to a video production company, TurnHere, that churned out 1,000 videos per month last year, primarily for local businesses. TurnHere definitely has their system fine-tuned, but part of their success is in knowing how to tell the story of a local business.
“We want real people telling real stories, authentic and full of information,” says TurnHere founder Brad Inman. “The Web demands believability.”
They put effective videos where people will find them (local search sites), and it works. It also helps that they crank out the videos (no laborious six-month process).
A similar approach to online video might work for your church. Focus on telling stories, being real and believable (not religious weirdos), and putting your video where people will find it. A $1,000-production company might not be in the budget, but you might be surprised at the volunteer talent within your congregation.