Granger Community Church has realized they can reach more people with less advertising. Executive pastor Tim Stevens explains. Every month they used to mail out thousands of postcards to their community plugging the upcoming series. At first it worked, but now it’s just noise.
So instead of adding to the noise with 12 mailers every year, they’re going to focus on two big series each year and do a big push for those.
It’s a brave idea. A good way to shake things up and try something new. And they’re able to do it because they paid close attention to the result of their advertising. It’s no-brainer stuff (tracking your numbers), but that’s the important stuff.