One of the great lessons of the radical we celebrate today, Martin Luther King Jr., is that change requires action:
“One of the great tragedies of life is that men seldom bridge the gulf between practice and profession, between doing and saying.”
That’s a central message to church marketing. All the postcards or billboards in the world, graphic design that could melt your face and a brilliant strategy to roll it all out mean nothing if we’re not living it.
A few previous entries on King:
