Perhaps you’ve heard of the Church Sucks Challenge. It’s a site (with a brand strangely similar to our own, but we have had no involvement in the project) where you can submit exactly why you think church sucks. Think unChristian, but without being statistically-minded.
So if the idea has been done before, and the branding has been done before, why do we love it? Because this is different. It’s a coming church plant (Courageous Church) that’s putting this on, so the context changes completely. It’s not just a study or a web site; it’s a local church that matters to local people. They’ve found a way to communicate that they’re not fond of church as it is. Now, plenty of churches have done this, but mainly through some variation of yelling “WE WEAR BLUE JEANS! WE HATE CHURCH! JOIN THE REVOLUTION!” Courageous Church has found a way to say, “Church sucks. Let us know how you think we can help.” And that matters to people.
But their great marketing doesn’t stop there. I first heard about them in the Atlanta Journal Constitution, as they covered his use of Facebook to fund a toy drive for 500 Atlanta children. Thus far, they’re generating a lot of buzz by getting in the community and doing good.
Maybe courageous generosity could go much further for your church than mailers or yard signs ever will.