You know those people who, when they speak, you listen? For us, two of those are Kem Meyer and Seth Godin. And recently, they each hit the sweet spot on marketing tips that can be applied to churches.
Seth Godin wants copywriting to stop sucking. He breaks down some bad copywriting, explains why it’s bad and gives suggestions for a different road to travel. Many, many churches don’t know what in the world copywriting is or how to do it, so this is a must-read.
Kem Meyer suggests that random acts of corporate kindness are a great way to market your church. What that boils down to are taking the things you know and providing them to people, for free. This could end in exponential growth for you and your church.