Overheard on a local college campus:
Person 1: Are churches really non-profits?
Person 2: They aren’t taxed, I’m pretty sure they are.
Person 1: Hmm… I guess I don’t ever really think about churches.
Too often, we misdiagnose our church’s problem of not reaching more people as something wrong with them, something wrong with our church or something wrong with our attenders. But there’s a much more likely scenario.
Most people just don’t think about church.
I don’t really think about mosques or temples in my city. You probably don’t think much about the penguins in Antarctica. And Average Joe doesn’t really think about the churches in their area. It’s not a felt need outside of life’s more difficult services.
People don’t wake up on Sunday and think, “I’ll go to church today!” They don’t spend Monday through Saturday in anticipation of Sunday. Church never crosses their mind, and when it does, it likely seems irrelevant.
As a church marketer, that’s your task: get people thinking about church, and convince them that it matters to them.
How are you going to do that?