Target Marketing Magazine recently published a case study called Retaining the Flock. They take a look at the way one church is making their church more sticky–text messaging. Their pastor had this to say:
We had a series that we called TEXT. It was a study of the Bible, a play on the word, obviously. What we wanted to do was to help our people get to interact more with scripture on a daily basis. So we tried to find an apparatus to communicate with them that was relevant, already ingrained in their daily life. So we said, ‘Well, what if we text message them Bible verses for the day?’
Church marketing isn’t good for too much if you can’t keep people involved after they arrive, and this is just one way churches are using technology to focus on closing the back door.