You’ve probably been to some church event with “next” in the title. Whether it’s “the leadership filter for what’s next in the church” or “the mega super definitive conference for the next-generation church bathroom.” We like to (over)market as focused on the next generation.
But that’s less than half the battle. Daily, we dialogue what an aging population means for social security, our own wallets and every aspect of life. Except church.
Well did you know Christianity Today has a blog called Building Adult Ministries? And they just ran an article entitled Is Your Church Senior Sensitive? taking a look at why churches overlook the older population and what they can do about it.
The “age wave” is rapidly approaching! Those churches that are not prepared will be swamped by the sheer numbers, diversity, and impact of these older adults. Of, if they are prepared, they will get out their surfboards and catch the ride of a lifetime!
Or, those seniors will like, totally stop coming! It won’t be the ride of a lifetime, it will be a disgraceful disconnect between the older generation and the younger generation. Your church will have to walk the fine line of communicating vision so older people understand why you’re doing what you’re doing and younger attenders understand the importance of hearing from an older, wiser generation.
It’s one of the big marketing problems on the church’s horizon. What is your church doing about it?