Waterfront Church has a unique model of marketing themselves as a generous church. They are giving away 100% of what they receive in their offerings to local charities.
…members do the unthinkable after passing the plate on Sunday: They give it all away to charity. Rev. Jim Semradek, founder of the new Waterfront Community Church in Schaumburg, hopes the novel concept will draw people turned off by constant appeals for money and concerned about how it’s spent … few churches are taking as radical an approach as Waterfront. Using a missionary model, eight sponsors cover Waterfront’s expenses, including salaries and rent, so all of the weekly offerings go straight to the community.
(link via Generous News)