Ethnography and Marketing Myths

October 14, 2008 by

A couple stories that all of you church marketers should be sure to enjoy:

  • Kem Meyer discusses ethnographers–what they do and why it matters. She describes ethnographers like this: “They’re investing their life and resources to learn what it is people want and think they need. They’re working hard to figure out how they can answer the questions the people are asking. They’re finding the space in which people rally, and they’re going there.” What is your church doing to connect with the needs of the people around you?
  • And still on the note of community outreach, Outreach magazine looks at four myths about reaching the unchurched and what we should do about them. Just to get your fire burning, myth number 3 is everyone needs small groups. Disagree? Just want some more information? Head over and spend a few minutes reading the article. It will challenge your thinking.
Post By:

Joshua Cody


Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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2 Responses to “Ethnography and Marketing Myths”

  • Peter
    October 14, 2008

    Not a bad article – I’d bookmarked it before and hadn’t realized it. They define small groups a certain way, otherwise I’d disagree. Everyone needs to be part of a small group, just not necessarily a Bible-study-type small group. Everyone has a need to belong and you see this all over the place in all sorts of social gatherings. Not a bad read and some of the “myths” that they put up I wonder about – I just have trouble seeing those as believable truths to start with.


  • Heather
    October 15, 2008

    My opinion is that everyone needs small groups OR a ministry team. And I say this only because the group that ran around w/ Jesus was small, but also served together in a ministry



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