Endorphin branding. Does your church do it? Maybe I should tell you what it is first.
Per Newsweek (reporting a P.R. e-mail), endorphin branding is “the use of scent as a means of imprinting a highly emotional, positive experience in tandem with a targeted signature scent, which can be reintroduced at a later time to trigger and recreate the desired response.”
Every now and then, a completely random smell will draw me in to some inexplicable happiness from my past. So here’s the question to ask yourself, “Does my church have a smell? Or does my church stink so bad that its smell wouldn’t trigger happy memories?”
Maybe putting a church scent in your style guide is the next step in church branding.