We get on churches a lot. We give them a tough time, and we point out when they seem foolish or ill-prepared. So I’m glad Outreach magazine is out there. In a reprint of a 1993 article, Churches in Action, they share stories of churches who have one principle in their marketing: Be the church. These are no gimmicks, and these churches are only pushing the envelope by radically living out the convictions of Jesus Christ. These are great and encouraging stories of when church marketing goes right.
Courageous storytellers welcome.
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