I pointed out something on Twitter recently, and I never could really put my finger on what aggravated me so much. And today I heard a radio ad for SportsCenter where a God-like voice spoke something to the effect of, “It’s all the latest breaking sports news. You need to tune in to SportsCenter from 6 p.m. to 7 p.m.”
Hmm. I asked myself what I was going to be doing tonight. And I realized, “I need to be at community group tonight.” Why is this voice telling me what I need to be doing? And shouldn’t it be ashamed that it’s wrong?
Then I realized the lesson from my earlier observation of Best Buy’s “You, Happier” campaign: These marketers are liars. They’re telling us a thousand little lies every day so we will buy their crap. This is why marketing sucks, and this is why people think church marketing sucks.
But it just ain’t so. We’re the marketers who don’t have to pander worthless junk. We’re the ones who get to market the truth, and how great is that? Church marketing is not only unoffensive, it’s incredible. It’s a privilege that in a world full of broken marketing and blatant lies, we get to sell the truth. A church marketer–what a great thing to be.