Here we have two case studies in why Church Marketing Sucks still sucks:
Church Rejects Donation from Lottery Winner
The title pretty much says it all. $600,000 could do a heck of a lot for your marketing budget. And taking $600,000 to invest in the community could be a wonder for the way you’re viewed. Or, you could take the press hit and the “dummy” label by making the Drudge Report for refusing $600,000. Perhaps you’ll get some points for sticking to your guns and refusing to accept money from sin. But in all likelihood, people around you will think you’re irrational for giving a lottery winner $600,000 extra to gamble rather than taking it and multiplying it for the kingdom.
Man Prays for Rain to Spoil Obama’s Speech
The first line of this story reads, “A former pastor and former TV meteorologist.” When you start politicking from the pulpit and combining prayer with your weather forecast, that’s when you become a former pastor and meteorologist. Now Stuart Shephard is working for Focus on the Family and leading nationwide campaigns for rain on Obama. For the records, praying to smite people who disagree with you is never good marketing.