Superstition Springs Community Church gets the prize here. They were the first link we received of a church to tying a marketing campaign to the presidential campaign, and thus the deluge begins.
Beginning now and running through the election, they’re running a “Jesus for President” series (not to be confused with Shane Claiborne’s Jesus for President), along with a microsite, anewplatform.com. Their premise is simple: “A new platform, a new set of issues, a new way to live … delivered on a mountainside 2,000 years ago.” It’s a look at Jesus’ run for office on the agenda of the Sermon on the Mount. Sounds like a pretty great idea.
One of the most interesting facets of this story, however, is an article in a local paper. If you read the article online, you can view readers’ reaction to the campaign. Some is positive, but a lot is negative. Is the negative reaction to church marketing here a vocal minority or a bellwether of public opinion?