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Church Taglines Poll Results

August 13, 2008 by

2008_08_12churchtaglinespollresults.jpgIn the Church Marketing Lab, a discussion fired up on how to choose a church tagline. So we wanted to know just how your church went about it.

The majority of you went with a shrug and admitting that there is no tagline involved in your church’s marketing. And just a few less of you left a note on your pastor’s desk that said “Need tagline, leaving office, e-mail me tonight.” Those two options make up a whole 80% of folks who responded.

Among the rest of you, here’s how things shaped up: 9% of you hired a copywriter, communicated vision and let the congregation approve of it. And it only took most of you 7-12 years. And another 5% couldn’t hit the 12 year window, and it’s still lost somewhere between the Finance Committee and the Senior Citizens’ Church Marketing Committee.

5% went with either a rhyming dictionary or the elusive alliterative dictionary to create a cool concept to communicate cause. And a small, small slice of the pie either asked Google or just straight up stole it from another church’s advertising. But only after you couldn’t find a good tagline on Napster, right?

When the Church Marketing Lab weighed in, here’s what they had to say:

“Church taglines should not make churches sound self absorbed … they should be about the person you’re talking to. Taglines should tell the reader how he or she can benefit from interacting with your church.”

“You tag line needs to be an extension of who you are. Trying to come at it any other way is a mistake, and will lack integrity when you’re done.”

“I have no idea. I’m a Presbyterian. Our implicit tagline is ‘Come because you were born here.’ We don’t do marketing. I’m here to learn.”

“One of the best church taglines (and description) that caught my attention, and I still remember it is: Vintage 21–a community of God seekers, God followers, and God doubters.”

Post By:

Joshua Cody


Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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3 Responses to “Church Taglines Poll Results”

  • Dan Nuckolls
    August 13, 2008

    Church Marketing is not THAT different from conventional marketing.
    The key is GIVE PEOPLE WHAT THEY WANT. And don’t talk down to them.
    In the church’s case (TV and Church), how do you sell God in a cool and relevant way? People and youth especially tune it out.
    Dan


  • Tom Rawls
    August 14, 2008

    Hi Joshua – thanks for this article.
    I am an American/Australian Pastor living and pastoring in the UK – I pastor proclaimers church – http://www.proclaimerschurch.com
    I have had a “tag line” since I arrived – I intentionally worked on and it is a true reflection of our church in conservative old England.
    Our “on the street” research showed that 90% of the people we spoke to on the streets of Norwich said “CHURCH IS BORING!”
    Our tag line is; “Proclaimers – Church without the boring bits”
    This has had me in hot water about a dozen times here in the UK – all with peole who were christians who simply couldn’t understand we are appealing to a world who sees church as irrelavant, meaningless, and most of all boring!
    I loved your article and wish you guys would poll us over here in the UK every now and then – there are a number of very creative and innovative churches here worth your look.
    Thanks again for a great article and your thoughts on church tag lines – it was very funny – especially the Presbyterian guys comments. LOL
    Great job! Tom Rawls


  • Tom Rawls
    August 14, 2008

    Hi Joshua – thanks for this article.
    I am an American/Australian Pastor living and pastoring in the UK – I pastor proclaimers church – http://www.proclaimerschurch.com
    I have had a “tag line” since I arrived – I intentionally worked on and it is a true reflection of our church in conservative old England.
    Our “on the street” research showed that 90% of the people we spoke to on the streets of Norwich said “CHURCH IS BORING!”
    Our tag line is; “Proclaimers – Church without the boring bits”
    This has had me in hot water about a dozen times here in the UK – all with peole who were christians who simply couldn’t understand we are appealing to a world who sees church as irrelavant, meaningless, and most of all boring!
    I loved your article and wish you guys would poll us over here in the UK every now and then – there are a number of very creative and innovative churches here worth your look.
    Thanks again for a great article and your thoughts on church tag lines – it was very funny – especially the Presbyterian guys comments. LOL
    Great job! Tom Rawls



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