Church Marketing Sucks

The Episcopal Church recently launched an advertising campaign emphasizing community outreach. The “Put Your Faith to Work” campaign includes print ads and videos and emphasizes slicing carrots. They go on to encourage volunteering in shelters, schools, disaster recovery sites, soup kitchens and more. The ads are available free to congregations who can pay for local placement.

I love the idea of equating daily activities with serving God. So much church communication often feels overly spiritual.

I also like the idea of denominations preparing ads that can be used by local congregations. It’s a cost effective way to go. I just wish there was more customization available (maybe there is, though the article doesn’t hint at it)–the Put Your Faith to Work landing page isn’t the url I’d want to send potential visitors to.