Here’s a little story for you.
The other day, I was in my local FedEx-Kinko’s, where I spend a lot of time. Bruce was helping me ship some packages, and then an unnamed man came in, sporting a polo with a company logo. It’s a big-time company that I do business with regularly, but I had never seen this man before.
He proceeded to hassle Bruce while he was helping me, and then he loudly complained that it would cost $7 to ship his package. This went on for probably 15 minutes as he loudly moved things around, sighed for an audience and complained some more. All in all, he made himself look like an idiot and was a jerk to Bruce from FedEx.
I’ll never shop at my local [company where he worked] store. I will go out of my way to do business with them online or in the next town, and I will probably let whoever I deal with at the company know how he acted.
All that to say this: the things you do when you wear your church logo, write from an @yourchurch.org email account or say after letting people know what church you go to matter (OK, all that stuff matters period). That is church marketing, and you’re going to fight an uphill battle if you don’t represent your church proudly in your community.