I don’t know about you, but oftentimes when I think of innovation, my mind immediately jumps to products or services. Things like the telephone, the assembly line, solar panels, airplanes and wireless Internet come to mind. Tangible innovations that have changed or are changing the way way we live. We can see them, touch them and use them.
The other kind of innovation–the intangible type that is more difficult to get our minds around–is ideas. Although equally as innovative, ideas are often forgotten when we talk about innovation. The theory of relativity, Newton’s laws of motion, loving your neighbor, paying it forward and ending slavery are very innovative ideas and are definitely a part of changing the way we live.
Some recent brands have done a decent job at introducing innovative ideas. Consider Citibank’s “Live Richly,” Nike’s “Just Do It” and Dove’s “Real Beauty” campaigns. All ideas and concepts that have changed or are changing the way we live.
It’s this innovation of ideas and not products where I think the church is best positioned to be catalysts of. Our track record has been full of ups and downs. Martin Luther and no more indulgences was a good thing. The Crusades, not so much.
What are you a part of innovating? How can the ideas within your community help change the way people are living and interacting with each other?