Staying on the brandwagon (I apologize; I’m ashamed; It probably won’t happen again for a little bit.), Tony Morgan follows Seth Godin in discussing bad branding ideas. And he’s got some great insights to branding and where churches should place their insight. There’s a great conversation over there, so here’s just a couple nuggets to whet your appetite:
- It makes sense for us to brand a series over the church itself. That’s no different than Fox branding American Idol ahead of the network. People are interested in following American Idol–they’re not interested in following the Fox network. That’s why we brand “The Man Series” ahead of NewSpring Church.
- We’re making a concerted effort, though, to make sure we don’t promote any sub-brands without making it clear that it’s “a ministry of NewSpring Church.” We haven’t done a good job of that in the past.