Any church marketers out there looking for a job involving a healthy dose of damage control? Check out these couple of churches.
- Trinity United Church of Christ. Barack Obama’s church is in some hot water. (We discussed his views on church marketing earlier.) This week, his pastor made it a point to violate one of the basic rules of church marketing (and the law): Don’t endorse a candidate. He decided to endorse Obama often from the pulpit, and now the IRS is considering revoking their tax-exempt status. Oops!
- Unnamed Daphne, Alabama church. Officials are thinking an outbreak of E. coli in three Alabamans might have come from meat at a church cookout in Daphne, Alabama. The lesson here? It sounds silly, but in reality, burned burgers are the safe choice at your church cookout. It’s a big liability to let just anyone cook meat for people visiting with you, and giving them a disease? Bad marketing.