Here’s an interesting tidbit about a church campaign to promote, well, sexuality and um, effective sexual habits. (And their current series, of course.) Here’s the skinny:
- Married couples: Have sex daily for 30 days.
- Singles: No sex for you. Not even in a committed relationship. At least for 30 days.
- Everyone: Follow with Relevant Church in their series and study guide for a month.
Obviously, this is generating attention like crazy. At times the campaign has flopped, like when they proposed a billboard with the challenge web site and the phrase, “Are you up for it?” and the billboard censors said no (they revised the slogan and it got the OK). Or the fact that the web site is currently showing a bandwidth limit exceeded error (that’s both good news and bad news).
Some couples are extremely excited about the campaign. The St. Petersburg Times covered the campaign and spoke with Doug and Lorena Webber about the challenge.
“At first I was like, ‘Oh – okay,’ ” said Lorena, 28. “But I think it’s going to be really good. You get so busy with life. Life gets in the way.”
Doug, 38, didn’t hesitate. What guy would, he asked?
Dig further and he explains that, sex aside, it’s an opportunity for them to reconnect as a couple emotionally and spiritually.
It’s certainly an interesting marketing strategy, but some will certainly argue for a separation of church and bedroom. For naysayers to consider, however, is the campaign’s strong focus on sexual needs beyond merely the physical. Understanding your partner’s needs, effective communication and selflessness are key points of the campaign, focusing on intimacy in all aspects.
Even if it does push the envelope, I think people want to feel that churches care about them, and if a church can help their intimacy, then go for it! It’s never a bad marketing strategy to let folks know you can improve the quality of their life.
(link via LeadingSmart)