Seth Godin, one of our favorite marketing gurus, had some good advice recently. Underpromise and overdeliver.
This is a little different but particularly pertinent for the church. We can’t overpromise. We have life change, world change and miracles to offer. But sometimes we self-promote rather than message promote.
When we promise big and huge and spectacular and over-the-top events, but we underdeliver, the message suffers. So when it comes to your church, underpromise and overdeliver, but when it comes to your message, remember: no promise is too big.