This is fun: A Minnesota newspaper does a story about the city cracking down on “eyesores” and the accompanying front-page photo features a billboard for a local church with “Jesus” in giant letters. The photo was meant to show the various billboards crowding Highway 22 (and it does–you can see six separate billboards in the photo), but more than a few folks took offense to Jesus being described as an eyesore.
So class, a few questions for discussion:
- Is this billboard an eyesore?
- Are billboards generally eyesores?
- Can a billboard be redeemed by Jesus? (Does putting Jesus on an ugly billboard make it less ugly?)
- How come no one complained about the cropping of the photo which rendered the url as: “www.jesusass”?
- Could your church’s billboards (or bulletins or web sites or whatever) be labeled as eyesores (whether the medium or the design earns the label)?
- How would your church respond? (Not sure if Jesus Assembly of God has or will responded, but at least their billboard matches their web site and apparently their building.)
- How come none of these letters to the editor (save one) address church marketing issues? And what is all their complaining accomplishing? Is that the message of Christ–that we’re easily offended? (As one blogger put it, “Let’s get it straight: Defending the honor of a billboard that says ‘Jesus’ in eight-foot-high letters is more important than, well, gosh, just about anything else.” Ouch.)
More than a few angles here, from a specific church doing marketing to how the Christian community responds. Break into groups and discuss. (link via Eyeteeth)