This is part two in a three-part series about church marketing lessons learned from my recent trip to Haiti.
A Holistic Approach to Church Works Well
Although commonplace in third-world countries, it was refreshing to see the value of having so many key community services stem from a local church. At both churches we worked with–just a few miles from each other–they had a medical clinic, an orphanage and a school connected to the main church. One had a homeless shelter and the other was building a trade school. When churches are the hub for community services, it serves as an excellent way for the Gospel to permeate all areas of life from a common birth canal. It’s also a great way for the church community to be plugged into a vocation that really uses their strengths because there are so many options and outlets. I think this holistic approach is really what “church as a community” is all about.
Long Services Are Too Long
The church services in Haiti were really long, sometimes lasting up to three hours. At first I thought this was because it was one of the few big gathering points the community had so they loved being together and time was not an issue. After further inquiry and reflection, the point remains: long services are too long, regardless of the country or culture you’re in. People doze off there just like they do here. Butts get tired. The heat gets hot. I realize these services felt twice as long for me because I don’t speak Creole and there wasn’t any translation, but c’mon friends. Long services are disrespectful and counter-productive.