Archive for 2007

advertising Article
November 13, 2007

Handvertising?

What on earth is handvertising? Just what you think–it’s advertising on the back of someone’s hand, available from Handvertising USA. They wanted me to blog about this new form of ...

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promotion Article
November 12, 2007

Lessons In Not Sucking: Cheap Marketing Ideas for Church Planters

This is part four in a series on Lessons In Not Sucking. Today we discuss cheap marketing ideas for church planters. Having been a church planter myself, I understand the ...

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promotion Article
November 9, 2007

Lessons In Not Sucking: Common Communication Mistakes

This is part three in a series on Lessons In Not Sucking. Today we discuss common communication mistakes. Here are some choice mistakes I believe get in the way of ...

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peer-review Article
November 9, 2007

Church Marketing Lab: Logos, Languages & Share the Love

After a week off from the Church Marketing Lab roundup last week, we’re back to your regularly scheduled design genius. Here’s some of what’s been going on in the Church ...

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brand-identity Article
November 8, 2007

Churches Can Learn From Dove

Dove continues to blaze the authenticity trail with its latest campaign–this time from their UK office because of risqué imagery–called Onslaught (viewer discretion advised). This is the third in a series ...

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evangelism-outreach Article
November 7, 2007

Fall Church Shopping

USA Today seems to feel that autumn is the perfect time to find a new church. I guess when we asked you what would make you leave your church, ...

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poll-results Article
November 6, 2007

Church Marketing Support Poll Results

Last week, we asked how much support you could muster up for the idea of church marketing. When you go to your church staff, leadership teams and church friends, what ...

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technology Article
November 6, 2007

Death of a Podcast?

Tony Morgan, over at his blog, discussed the end of Yahoo! podcasts a while back. The service shut down, and it begs the question: Is podcast listenership in decline? He ...

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graphic-design Article
November 5, 2007

Lessons In Not Sucking, Communication In Print

This is part two in a series on Lessons In Not Sucking. Today we discuss communication in print. This is all in the context of marketing so it’s important to ...

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brand-identity Article
November 2, 2007

Best and Worst Logo Redesigns

Judging from the comments and questions we get in the Church Marketing Lab it seems like logos have to be one of the hardest challenges for church marketers. But have ...

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web-sites Article
November 2, 2007

Lessons In Not Sucking: Communication Online

This is part one in a series on Lessons In Not Sucking. Today we discuss communication online. 1. Lower the draw bridgeWhether it be your web site, blog, My Space or ...

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philosophy Article
November 1, 2007

Marketing Without Trying

Seth Godin offers us a simple and succinct lesson in marketing: Even when you don’t try, you’re telling a story. That’s why church marketing often sucks. We don’t want to admit we’re ...

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link-round-up Article
October 31, 2007

Marketing: What They Said

A couple good lists have been floating around, and we thought we’d point you in their direction. First, Monday Morning Insight references a Willow magazine list of 15 innovations the church ...

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poll-results Article
October 30, 2007

Hire Your Staff Poll Results

Last week we gave you the opportunity to restructure your church marketing efforts with an unlimited budget. The first place you said you would hire is … A teaching pastor. It ...

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philosophy Article
October 30, 2007

Lessons In Not Sucking

This week begins a little series I’m doing that I’ve titled “Lessons In Not Sucking.” Much of the content has culminated and been cultivated over the years here at Church ...

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