Marketing Via Christmas Carolers

December 14, 2007 by

2007_12_14_Carolers.jpgI love Christmas carols. Every year it seems like the words become more and more meaningful to me. It’s amazing how much the gospel is sung in these songs!

So why have we stopped caroling in our neighborhoods? What other time of the year is it considered culturally OK to go to people’s doors, stand outside and sing the gospel to them?

I’m all for singing carols inside the church walls but let’s also remember to take advantage of opportunities we have to take the church to people. I can’t think of a better idea this time of the year!

This photo is from Desert Carolers in Redlands, Calif. I have no idea who they are (thanks Google Image search) but maybe they could help you out.

Post By:

Brad Abare


Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it. He and his wife Jamaica live in Los Angeles with their daughter, Miró.
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7 Responses to “Marketing Via Christmas Carolers”

  • Cory Piña
    December 14, 2007

    Indeed! I just took my student down the street to a convalescent hospital to do some singing. We were asked several times where we were from, and go to tell them we were just up the street.
    Although, we weren’t very good, so it could have been anti-marketing.


  • ethan
    December 14, 2007

    Tis a great marketing tool indeed. Last we I went caroling with my church, we sang and handed out a free christmas cd (produced by church musicians) with an invitation to a concert at the church the following week.


  • David
    December 14, 2007

    I’m trying to trick my church into doing evangelism by caroling my neighborhood on Christmas Eve- thanks for spoiling it!


  • Michael Buckingham
    December 15, 2007

    We did this with one of the churches we work with one the east coast…big hit. They were a little mixed on whether or not it was going to be tacky and surprised that I endorsed it since I’m so against the cheesiness of most church outreach.
    The fact that neighborhood communities are no longer about community, the fact that nobody is caroling anymore makes this a great idea!


  • sayward
    December 17, 2007

    when it comes to “sucking”…do you think it’s cool to hand a postcard to folks who answer their door and it’s got the service times for christmas week on it? it was suggested, by some staff, that i do that tomorrow night when i take teenagers caroling. what do you think?


  • Brad Abare
    December 17, 2007

    Sayward- I say have a postcard ready if someone asks, otherwise I wouldn’t pass them out. It could be just as effective to end your time saying, “Merry Christmas from all of us at XYZ Church.”


  • Jennifer
    December 18, 2007

    I get really annoyed with postcards in the mail inviting me to Christmas services, etc.
    How impersonal is that? Oh boy! I got direct mail piece from a business that just happens to be a church trying to get me to accept their “services” (which in this case happen to be church services).
    Churches are not businesses. They are a body of people who are SUPPOSED to care about each other. Not a far-off distance place of people who don’t even know your name they just know your address because it is listed in the white pages, just trying to get you in the door so they can feel better about themselves.



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