Just before the Christmas break, Robin Stansbury from the Hartford Courant called me about a story she was doing on Rev. Bill Keane of First Baptist Church, Branford, Conn. Keane wrote a quirky little rap song about the Christmas story. A former radio guy, Keane recorded it himself and then purchased air time on popular Hartford-area radio stations.
Robin called asking if we had any comments on the approach and the spot itself. You can read her full story on the Courant site.
The gist of my comments can be summed up when I said, “Keane ain’t no P. Diddy, but this rhapsody will certainly stand out amidst the clamor and clanging of all the other holiday sounds this year. The message is simple and the messenger is authentic.”