What on earth is handvertising? Just what you think–it’s advertising on the back of someone’s hand, available from Handvertising USA. They wanted me to blog about this new form of advertising that’s “completely different from the television commercials and magazine ads people are used to,” according to their press release. Sounds mark-of-the-beast-ilicious, doesn’t it?
This new approach raises more questions than answers. Is marketing going too far? Could anyone take this seriously in a church setting?
Personally, I’m a big proponent of the “less is more” theory. I’ve written on it several times. I wonder if this is a sign of saturation in this booming field of communication. Maybe I’m alone and you love the idea. Maybe you think NASCAR could use some more ads on their cars and drivers. I wonder if churches are better off concentrating our efforts on doing a few things well, rather than lots things of cheap and cheesy.
But could something like handvertising be used in an effective way? What about putting your youth group’s logo on the hands of students as they enter your events, concerts or lock-ins? What if a key word, theme or Scripture verse that was emphasized in your worship service was stamped on the back of your hand as a reminder as you go throughout the coming week? That physical reminder could build connection, sharpen shared experiences and be a powerful tool to reinforce spiritual commitments.
Or it could just be annoying as you try to scrub it off the next day.
Is all this non-sense? Again, I don’t know. I’m simply giving you food for thought. So I ask, how many of you can see yourself using a marketing ploy like this in your ministry context and culture? How many of you think this is a crazy idea?