Hire Your Staff Poll Results

October 30, 2007 by

Picture%201.jpgLast week we gave you the opportunity to restructure your church marketing efforts with an unlimited budget. The first place you said you would hire is …

A teaching pastor. It looks like the time-honored tradition of the most important guy being the one with the microphone lives on today, albeit only by a small margin. 29% of you would start here.

The big surprise is that 21% of you would hire a web or graphics guys. You think graphics are the new face of the church. These numbers are way up from the last poll 50 years ago. After all, good teaching is a good thing.

I think the popularity of the first two show the popularity of an attractional ministry philosophy. The third most popular response highlights the popularity of a more missional approach. 20% of you would turn first to an outreach pastor.

12% of you are more business-minded. You would first turn to an executive pastor to make sure everything is going smoothly. Some folks would call you boring, but we’ll call you precise and wise. Executive pastors are important, and it’s not the sexy choice. Cheers to you.

A little smaller slice of readers, 7%, would head for either a new band or some super-sweet production. I’d imagine here we’d be thinking long hair, smashing guitars, strobe lights and beyond. Yes?

Getting barely any love from our respondents are architects. Only 3% of folks would hire one of them first. Perhaps next week, we could poll that 3% to find out how many of them are actually architects.

This week, we’re asking about your support. Head east and weigh in. How supportive is your church of the idea of church marketing?

Post By:

Joshua Cody


Josh Cody served as our associate editor for several years before moving on to bigger things. Like Texas. These days he lives in Austin, Texas, with his wife, and you can find him online or on Twitter when he's not wrestling code.
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4 Responses to “Hire Your Staff Poll Results”

  • Patrick Roberts
    October 30, 2007

    There are a lot of ways to “market” church these days… i think about this often. It is relevant to think about “spiritual marketing” when you’re talking to Americans especially. The tough part here is to maintain a God-dependent, Christ-surrendered, Spirit-led mindset.


  • Patrick Roberts
    October 30, 2007

    There are a lot of ways to “market” church these days… i think about this often. It is relevant to think about “spiritual marketing” when you’re talking to Americans especially. The tough part here is to maintain a God-dependent, Christ-surrendered, Spirit-led mindset.


  • Jason Christ
    October 31, 2007

    Our church has been struggling with marketing for years and we’ve finally decided to do something about it. We applied for and received a grant of $5,000 to pursue a strategic communications plan. We’re in the early stages, but so many great things have happened as a result of the decision to even talk about it. We’re praying God will use this gift we have received to help us live out our mission of “transforming our world, one life at a time, through the power of God’s living Word.”


  • Chris Robinson
    October 31, 2007

    The greatest need our church has is the band. Our strongest points are the speaking/leadership of the senior pastor. We have great volunteers doing the technology thing and our church is getting more and more focused on outreach everyday. The thing that could use the most improving is the band (which I’m a part of). Its made up of volunteers and does an adequate job at best. We’ve got 5 passable musicians without enough time to practice. A great band would offer the greatest improvement over what we currently have.



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