Sometimes there’s something that’s just so good in the Church Marketing Lab that it needs to migrate to our front page here. This is one of those occasions.
User “wiseacre photo” has written up a piece called “The Art of the Critique.” It aims to be a guide for churches hiring designers to critique their work in its early stages. It succeeds at being much more. It can expand from graphic design to employee reviews to volunteer encouragement to pastoral critique. And beyond. Here’s a taste of what he says, but you can read the whole article in our Church Marketing Lab.
He has four basic rules for your critique.
- Know the client parameters of the design.
- Open with what you like about the design.
- Explain what and how you’d improve the design, not what you don’t like.
- If you love it, then say so.