He lets us in on the lens through which his church views marketing:
“The greatest message deserves the greatest marketing … we don’t want anybody in the metro DC area to be able to deny our existence!”
Philosophically speaking, we couldn’t agree with him more. We love to say that the church has the greatest story ever told. After all, that’s why the Center for Church Communication exists.
Another interesting note from Mark’s post is that 86% of National Community Church attenders came because of a personal invitation. We’ve talked about advertising from blogs to billboards, but at least for National Community Church, personal invitation reigns supreme.
Have you seen similar numbers at your own churches, or is this something specific to Washington, D.C.?