According to comScore, 75% of Internet users watched online video in May 2007, averaging 158 minutes per viewer. Nearly 8.4 billion videos were streamed online in the month of May. That’s a lot.
Online video isn’t a market that’s too saturated to succeed in, either. It’s not even a market that can become too saturated to succeed. If you missed the boat on the whole web 2.0 craze, you should read up on it. No matter how many videos stream online (in our case, 8,357,000,000), if you have a solid message and something fresh to offer, you can succeed.
What could this look like for your church? You could do video podcasts of your messages. Perhaps you could try video highlights of your events. Maybe put your video bumpers online for new activities. Even try interviews with church members or others related to your church. People want to be able to see what goes on at your church without actually entering the doors, how are you going to help them?