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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

June 12, 2007 by

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth GodinMarketing guru Seth Godin offers a little book (seriously, it’s only 76 pages) that tells you when to quit. The Dip is all about quitting what doesn’t work and sticking to what does.

The idea is that if you’re only mediocre at something and not getting better, spend your time on something you’re the best at. Stick to it, and you can outlast the folks who won’t stick to it. Thus you’ve ridden out the dip of the mediocre and you can be the best.

It’s an idea we’ve talked about before of doing what works for your church (though we disagree on it). And that’s about it–it’s a short book, so it’s a short review.

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Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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One Response to “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)”

  • philldo
    June 23, 2007

    Seth Godin is cool. He came to our area (Detroit Metro) this month to promote this book. But, alas I couldn’t cough up the $50 to see him. Sounds like solid stuff.



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