When I was 10 years old there was a song by Tesla that was rocking the airwaves called “Signs.” All my friends and I loved the song. You are probably thinking of the chorus right now…
Signs Signs everywhere there’s signs
Blocking out the scenery breaking my mind
Do this, don’t do that, Can’t you read the sign
Yesterday I had to take my kids to a medical check-up in a non-familiar place. The check-up was taking place in a local high school in our city and the whole experience felt to me very much like visiting a portable church. We had no idea where to park, what room the event was taking place in, or how we should get there. Basically, my kids and I were dependent on the signs. Overall the medical staff did a good job. There were clear, readable signs on the street directing us where to park. And there was even a sign on the sidewalk showing us which door to use. Unfortunately we missed that one, and so we got lost in the school building wandering around trying to find the correct classroom. The flaw of the medical folks thinking was that once we got off the path they had created we had no way to find our bearings again.
So, how are your church’s signs? It is an important thing to consider. Signs, many times, act like greeters. They can either put people at ease, or they can create confusion. They also carry forth the image and brand of your church, and act as first impression point further developing a picture of your church in a visitor’s mind. Here’s a few thing to consider as it relates to signs…
- Are they clean, clear and readable? From a distance? From us close?
- Do they fully embody and represent the ethos of your church?
- Are your signs attractive and professional and eye catching?
- Do they clearly direct people where they need to go? Are the helpful?
- Are there enough signs to help lost people get un-lost? Or, do you have too many signs blocking up the scenery of your church?
- What image do your signs paint in visitor’s minds about your church?
- Do your signs help direct a person to the essential areas–such as where to park, the kids area, bathrooms and the worship environment?
- Can I follow your signs comfortably front the street to my seat?