Some of you out west might have no idea what I’m talking about. My Church Marketing Sucks colleagues probably don’t have a strong idea of what I’m talking about. But down South, it’s all about the Christian Chicken.
Within 10 miles of my house, there are 10 Chick-fil-A restaurants. One is open 24 hours a day. Well, almost. It closes at 11:59 p.m. Saturday night and reopens at 5:00 a.m. Monday morning. It’s a lifestyle and an addiction–chicken sandwiches, waffle fries, and sweet tea, that is.
As you probably know, I’m a Christian. As you probably don’t know, Chick-fil-A’s mission statement is “to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A.” I love this. They don’t evangelize traditionally. They don’t impose their beliefs, despite their position as nearly omniscient autocrat of chicken.
They use their platform to love all and to serve all. Let’s be honest, Hard Rock Cafe has nothing on them. Think my opinion is biased because of my faith? Check out this editorial article from the West Virginia University newspaper.
Chick-fil-A is not a church, so why should your church care what they do? Because they’re making a huge impact. They market themselves as a non-obtrusive place to be loved and served, and individuals like this editor are moved by that. Maybe if our churches marketed themselves a little bit more like this, we could eliminate some of the tension between the church world and the secular world.
I think we could all learn a lot from Chick-fil-A–unless you don’t have one near you, that is. In which case, you might want to hurry and head here.
(link via Daniel Baily)
More on Chick-Fil-A: Go to Church, Get Free Chicken