He argues that vision is actually a killer. It crushes the natural growth and flow of things, and it inhibits the exponential, New Testament growth and love evident in the book of Acts. (Please note that I’m taking a bit of liberty in describing his position–connecting the dots instead of citing verbatim, if you will.)
He quotes Bonhoeffer, saying, “God hates visionary dreaming,” and Luther, saying, “Put two lovers in a bedroom, and you won’t have to tell them what to do.”
What does this mean for marketing your church? There’s certainly an increasingly postmodern population disillusioned by mission statements and ten year plans. Communities like The Simple Way and New Jerusalem Now are making headlines and changing the world. Consider that possibly, the most effective way to market your church is a simpler method–love people, and watch community grow.
While personally, I don’t think it’s possible to have no vision, I can understand the idea. It’s impossible to start something with no idea as to what aim you seek. There might be something to be said, however, about minimizing references to the corporate world in your church marketing. At least in ministering to some groups.
Don’t head over and curse out nakedpastor or break down any doors. I know visionary dreaming is a huge part of the modern American church’s DNA. But when you market your church, entertain the idea that perhaps, just perhaps, no vision could be the best vision.